Many of our customers offer multiple amenities within their facilities but view them as individual entities rather than part of their core mission. Integrating multiple profit centers within your business can actually boost your bottom line and double, triple or quadruple what the services or products would do on their own.
We often find that our smoothie bar customers in the fitness industry offer personal training services for their members
but don’t necessarily know how to integrate their smoothie bars. So we are here to help!
These two amenities and services can integrate seamlessly. For example, trainers typically recommend that their clients up their protein intake with their training programs. Suggesting your trainers recommend the smoothie bar as a post-workout option is an easy way to start integrating your personal training program with your smoothie bar.
Here are a few more ways to work your two profit centers together :
1. Incentivize your personal trainers
Encourage your personal trainers to recommend their clients get smoothies after sessions by providing them with personalized ‘Trainer Smoothie Discount’ cards and then place the trainer and the client into monthly drawings for attractive prizes.
2. Offer discounts with other purchases
Offer a 10% discount on every smoothie for clients purchasing personal training packages. The personal training helps them build muscle and the smoothies complement their fitness goals which makes this a win-win.
3. Prepaid smoothie cards
Create prepaid smoothie cards to sell with every personal training package. For example, if a client purchases a 4 week personal training program, a personal trainer can recommend 3 smoothies a week and suggest them to pre-pay for 12 smoothies upfront.
4. Create a free club-wide challenge that anyone can try
For example, have your clients sign up for a Drop Ten Challenge created by your club. Offer them a training plan created by your personal training staff along with a meal replacement plan that outlines a specific number of days in a week the participants should replace a meal with a smoothie from your smoothie bar. Make sure these plans are truly designed to help them lose 10 pounds. Offer package discounts if they purchase a pre-paid smoothie meal plan and a once-a-week personal training plan to go along with the challenge.
Bonus: Create a before and after contest within your club to go along with the free challenge for extra incentive!
The options are endless. You can also work these ideas into membership offers to get new members hooked on your amenities as soon as they become a part of your club. Good luck!
At SmoothieCompany.com, we are committed to providing our customers with the tools to make a great smoothie and run a successful profit center. If you’re interested in adding a smoothie bar to your facility or would like more information, contact us here.
