“…..what makes the franchise system work is consumer trust in consistency.” – Larry Alton
Consistency is important for any business but even more so for a franchise. At the top of the priority list is the goal to give all members the same experience throughout all locations.
The difficulties within this concept do not lie in providing quality, pre-packaged products or the same atmosphere. The difficulties are in the intangibles: the customer service, employee demeanor and anything that requires a combination of ingredients. Freshly blended smoothies, for example.
Anything that can become highly variable depending on the employee being staffed are the areas that require the most attention.
Many smoothie bar programs lack the portion controlled process to go along with their products. They rely on employees to eyeball portions of puree, ice and water. Varying any one of these can cause extreme differences in flavor and consistency which ultimately ends up killing your bottom line.
“As a franchisor, your goal is to sell consistency. Without consistency, your brand falls apart and your core customers lose trust in what you’re selling them.”
Without using portion controlled products you cannot guarantee that your employees will make the end product have a consistent flavor or texture that your customer is used to.
Additionally, while all programs require training, removing the portion controlled system means that you will spend even more time on one-on-one employee training which can cut into time spent on other valuable activities and can become inefficient especially in an industry with high employee turnover.
SmoothieCompany.com’s products are all portion controlled to guarantee a consistent end product over and over again no matter who is blending. More importantly, the training and the process is already in place. We offer the most user friendly smoothie bar program in the business.
A consistent product can be the secret to a successful smoothie bar. SmoothieCompany.com can make it happen.
Contact us today for more information about how we can integrate our smoothie bar programs into your business.
Article Resources:
Why Franchise Consistency Can Make Or Break Your Business – MyCustomer.com
SmoothieCompany.com is the nation’s leading smoothie bar expert for all industries- health clubs, gyms, recreational centers, hospitals, campgrounds and more. We manufacture our own real fruit purees and protein powders to guarantee the best prices for our customers.
We only feature fruit sugar in our smoothie purees and never include high fructose corn syrup. We create smoothies that are better for you and still taste great.
